Privacy policy

At Pet Amor, we take your privacy seriously. This policy explains what personal data we collect, why we collect it, how we use it, and your rights as a user. We are committed to being transparent and handling your information with care.

Pet Amor Ltd is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Pet Amor Ltd is a company registered in England and Wales. Our registered address is available on request. You can contact us at contact@petamor.co.uk.

What data we collect

We collect data in the following ways:

Data you provide to us

• Your name and email address when you join our waitlist or create an account
• Information about your pets (name, species, breed, age, health records)
• Messages you send via our contact form
• Payment information (handled securely by our payment processor — we do not store full card details)

Data collected automatically

• Device information (browser type, operating system, device identifiers)
• Usage data (pages visited, features used, time spent in the app)
• IP address and approximate location
• Cookie data (see our Cookie Policy for details)

Why we use your data

We use your data for the following purposes and legal bases:

• Providing our service — to create and manage your account, and deliver the features you use. Legal basis: contract performance.
• Waitlist communications — to keep you informed about our launch and early access. Legal basis: legitimate interests / consent.
• Improving our product — to understand how people use Pet Amor and make it better. Legal basis: legitimate interests.
• Customer support — to respond to your questions and resolve issues. Legal basis: contract performance and legitimate interests.
• Legal compliance — to meet our obligations under UK law. Legal basis: legal obligation.

How long we keep your data

We keep your data only for as long as necessary. Waitlist data is held until you unsubscribe or for a maximum of 24 months from collection. Account data is retained while your account is active and for 6 months after deletion, unless a longer period is legally required.

Who we share your data with

We do not sell your personal data. We may share data with:

• Service providers — trusted third parties who help us deliver our service (e.g. hosting, analytics, email delivery). They are bound by data processing agreements.
• Veterinary professionals — only when you initiate a consultation, and with your consent.
• Legal authorities — where required by law or to protect our rights.

All data transfers outside the UK comply with UK GDPR transfer requirements.

Your rights

Under UK GDPR, you have the right to:

• Access — request a copy of the data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — request that we delete your data in certain circumstances
• Restriction — ask us to limit how we process your data
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interests
• Withdraw consent — where we rely on consent, you may withdraw it at any time

To exercise any of these rights, contact us at contact@petamor.co.uk. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

We use cookies and similar tracking technologies. For full details, see our Cookie Policy.

Children's privacy

Pet Amor is not intended for use by anyone under the age of 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us immediately.

Changes to this policy

We may update this policy from time to time. When we do, we will update the “last updated” date at the top of this page and, where appropriate, notify you by email. Continued use of our service after changes constitutes acceptance of the updated policy.

Contact us

If you have any questions about this policy or how we handle your data, please contact us or email contact@petamor.co.uk.